Employer Branding Specialist

Morning Shift

Job Description:

  • As an Employer Branding Specialist, you have the opportunity to share why one of the most iconic brands in the service industry is also the right career destination for the top talent of Pakistan.

Key responsibilities:

  • Lead, develop and optimize our digital portfolio to target active and passive diverse talent using channels such as career site, social job sites, job boards/niche sites, and develop programs using sponsored jobs, paid social amplification, campaigns aligned to hiring needs in partnership with the OD & marketing teams
  • Help define with our OD & marketing teams and execute the employer branding strategy understanding the needs of new comers and business wide initiatives
  • Be the trusted advisor to Talent Acquisition leaders to develop and execute local strategies that closely align with TA goals and priorities
  • Participating in the creation and enforcement of our employer branding strategy, building a recognizable brand for SBT
  • Taking care of SBT’s presence in the Service industry
  • Ensure you're a true partner of the business and the wider branding team taking initiatives and optimizing within your local market
  • Manage the candidate experience of potential and future hires, leveraging use of technology to engage and nurture potential talent, including improving application experience for SBT job seekers to help drive better conversion rates
  • Develop and implement metrics to measure effectiveness and value of programs
  • Engage with the Talent team, and collaborate to develop relevant materials and information to help optimize the hiring process while building recruitment brand equity
  • Preparing visuals and marketing materials - in cooperation with designers and marketing,
  • Cooperating with universities and creating long term relationships/partnerships
  • Be deeply familiar with marketing best practices, drip and engagement campaign strategy, social channel landscape, and measuring for success

Qualification & Experience:

  • Master’s degree or equivalent
  • A minimum of 3 to 5 years experience in an employer branding role

Key Benefits:

  • Market competitive salary package
  • Career growth opportunities
  • Medical & Life Insurance
  • Provident Fund & EOBI
  • Bi-Annual Bonuses
  • Subsidized transport facility (subject to availability)

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